Welcome to AlgaGen Direct

    The Home of High Quality Aquatic Feeds!

    • UPS NextDay & 2 Day Orders

      We GUARANTEE live arrival

      20% Off with Coupon Code


    • USPS Orders

      We CANNOT GUARANTEE live arrival

    AlgaGen Direct's Policies

    We are committed to helping our customers:

    ​At AlgaGen, we are committed to providing an accessible website for all users, including those with disabilities. We strive to ensure that our website conforms to the standards and guidelines set forth by the Web Content Accessibility Guidelines (WCAG) 2.1.


    ​Key Guidelines and Standards: Our website has been designed and developed with the following key guidelines and standards in mind:

    Perceivable: We aim to make our website content perceivable to all users. This includes providing alternative text for images, captions for videos, and clear, easy-to-read text.

    Operable: Our website is designed to be operable by individuals with various disabilities. We provide keyboard accessibility, clear navigation, and focus indicators to facilitate ease of use.


    Understandable: We strive to make our website content and functionality understandable to all users. This includes using clear and consistent language, organizing content in a logical manner, and providing instructions where necessary.

    Robust: Our website is built using modern web technologies to ensure compatibility with a wide range of assistive technologies and devices.


    Known Exceptions: While we make every effort to provide a fully accessible website, there may be some exceptions due to factors beyond our control, such as third-party plugins or content. We acknowledge these limitations and are actively working to minimize any barriers to accessibility.


    Reporting Difficulties: We value feedback from our users and encourage you to report any difficulties or issues you encounter while using our website. If you experience any accessibility barriers or have suggestions for improvement, please contact our accessibility team at ​772-978-1395.


    We will make every effort to address your concerns and make the necessary improvements to enhance accessibility.​

    This ADA compliance statement reflects our commitment to inclusivity and accessibility, and we will continue to make ongoing efforts to ensure an accessible digital experience for all users.

    If you are not entirely satisfied with your purchase we are here to help.

    The handling of LIVE animals is tricky-more of an art. We pack almost every item the day it is order and KNOW that it is in good condition prior to it being shipped. We keep a quality control random sample behind, which gets evaluated at regular intervals as it approached its batch date. We add heat/ice packs as the weather dictates but cannot account for shipping delays or bad attitudes by delivery personnel etc.

    Basically stuff happens and since we stand behind our products let us know if you have concerns about a shipment or individual item you may have received. Below is a general return policy.


    -These product have a smell; ocean or sea vegetable is normal and good
    -Cool/Cold to room temperatures are fine
    -Product settling is ok


    Once we have received your item, we will inspect it and notify you that we have received your returned item. We will immediately notify you on the status of your return after inspecting the item.​

    If your return is approved, we will initiate a refund to your credit card (or original method of payment). You will receive the credit within a certain amount of days depending on your credit card issuer’s policies.

    Items ship within 7-10 days via FedEx or UPS postal services. You will be responsible for paying your own costs of shipping for returning your item. Shipping costs are non-refundable. If you received a refund, the cost of return shipping will be deducted from your refund.


    We cannot guarantee live arrival with FREE UPS orders. We can only guarantee live arrival with UPS or FedEx 2 day service.​

    Live Feeds are the most natural form of feeding possible. They provide a link between the food supply found in nature and what we can reasonably use on a daily level. Live feeds elicit natural feeding responses from your animals and contribute less to nutrient loading caused by overfeeding. Utilizing Live Feeds will bind up excess nutrients, including CO2, commonly found in a reef tank. Live Feeds will help establish a natural ecosystem that will make the tank healthier and stronger.


    For over a decade, AlgaGen has been leading the way with novel and high quality live feeds. Professionals and home hobbyists around the world have used our products with great success. AlgaGen developed a new idea related to feeding, which we believe will result in even more success for the end-user. We call it Easy Feed Packaging™.


    Easy Feed Packaging™ can be used to spot feed manually, or it can be configured to provide a continuous drip of food for your animals. It can drip in the dawn or dusk hours of your tank's cycle to simulate nature and stimulate natural feeding activity. We are actively working on developing new concepts using this approach and will offer advances as they become available on our website. We also sell the Easy Feed Packaging™ by themselves for you to refill.


    We know that in nature, plankton, both phyto- and zooplankton are available at relatively constant and consistent numbers for organisms to feed on. In captive husbandry, it is a challenge to accomplish this wonder of nature. There are not many options found in the marketplace that allows for the delivery of a constant and consistent food/feeding source. This is the reasoning behind AlgaGen's Easy Feed Packaging™.


    Feeding a reef tank is essential and should not be overlooked. Many reef inhabitants have numerous ways of gaining nutrition. Some have symbiotic microalgae living in their tissue while possessing a mouth, gut, and food, capturing appendages and taking in nutritious compounds found in the water through pores in the outer "skin" layer. So cool! They are surviving by any and all means possible!


    AlgaGen's new line of LIVE feeds is produced with the highest level of standards and packaged in a simple way to mimics food availability, the way it is found in nature, at constant and consistent amounts. Easy Feed Packaging™ is easy to use, not expensive, and yields results.


    AlgaGen products (www.algagendirect.com) conform to the highest quality with no fillers, thickeners, dyes, or gels. We are now providing a new and simple way to deliver these feeds to your tank with minimal effort.